How to implement custom routing in Sitecore to improve SEO ranking for pages with personalized content

How to implement custom routing in Sitecore to improve SEO ranking for pages with personalized content

Have you ever had to implement a custom routing for a Sitecore website? Sitecore has its own default mapping logic between an incoming web request url and a specific Sitecore item in the content tree. Few days ago I had to customize this default behavior and implement a custom routing to satisfy a particular request of one of my clients.

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